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What is Pre-roll?

In the world of digital marketing, pre-roll video ads have become a popular method to increase brand awareness and drive sales. Pre-roll refers to the short video advertisements that run before an online video starts playing. Advertisers often use this format as a way of targeting their desired audience on platforms like YouTube.

The Importance of Pre-roll

Pre-roll helps advertisers reach their target audience in a quick and effective manner. These ads are shown to users who are already interested in watching videos similar to those that align with the advertiser’s products or services. This ensures that ads are viewed by users who are more likely to engage with them, resulting in higher conversion rates.

Moreover, pre-roll provides a cost-effective way of advertising compared to traditional TV ads. Digital media buying allows for more precise targeting, meaning advertisers can reach their audience more effectively while keeping costs down.

Types of Pre-roll Ads

There are two main types of pre-roll ads: skippable and non-skippable. Skippable ads last anywhere from 5-30 seconds, after which the viewer has the option to skip the ad and continue watching the intended video. Non-skippable ads, on the other hand, force viewers to watch the entire ad before being allowed to watch the content they were seeking.

Skippable Ads

Skippable ads give the viewer more control over what they want to see, so there is less chance of them feeling annoyed or frustrated with the advertisement.

Here are some benefits of using skippable ads:

Benefits of Skippable Ads
Gives the viewer more control over what they want to see
Typically costs less than non-skippable ads
Allows for more creative freedom and messaging opportunities

Non-skippable Ads

Non-skippable ads can be annoying for viewers, but they do provide certain benefits for advertisers. Since viewers are forced to watch the entire ad, non-skippable ads have a higher completion rate, leading to increased brand recognition and higher click-through rates.

Here are some benefits of using non-skippable ads:

Benefits of Non-skippable Ads
Higher completion rates
Increase brand recognition
Higher click-through rates


Overall, pre-roll ads offer benefits to both advertisers and viewers alike. They provide a cost-effective way of reaching a targeted audience while allowing for creativity and message opportunity. Whether you decide to use skippable or non-skippable ads depends on your goals and budget, but both options have proven effective at raising brand awareness and driving sales.

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